Bread & Circus

The Gladiator's Arena to Netflix’s Screen

Ancient Distraction, Modern Parallel

The Roman poet Juvenal coined the phrase “panem et circenses”—bread and circuses—to criticize a society kept passive by food and entertainment. Gladiator games weren’t just sport—they were spectacle engineered to distract the masses from political decline and civic disengagement.

“Give them bread and circuses and they will never revolt.”

Fast forward to the 21st century: streaming platforms, cinematic universes, and reality television occupy the same psychological function. They entertain to pacify. While the arenas are now digital, the logic is strikingly similar—offer spectacle to soothe societal discontent.

Storytelling, once a tool for wisdom and cultural memory, risks becoming a digital coliseum. The line between meaning and distraction grows thin when narratives serve corporations more than communities.

Are We the Crowd or the Creator?

The question remains: are we mere spectators applauding the next emotional spectacle, or are we authors reclaiming story as a tool for awareness, critique, and transformation?

Founder Bio

With over 20 years of leadership experience in the oil and gas sector, I’ve navigated some of the most complex technical and operational challenges in global business. During my master’s program in strategy at Harvard, I focused on organizational transformation and change management — disciplines that taught me how to turn complexity into clarity and guide teams through periods of disruption. Today, I apply those same principles to storytelling: blending rigorous strategic thinking with cinematic craft to create narratives that inspire action, drive growth, and help organizations adapt to new opportunities. Living in San Juan with my wife and daughter, I ground my work in both family values and a global perspective.

Telling Stories from the Heart of San Juan and beyond

Based in San Juan, Puerto Rico, we capture stories where culture, history and beauty collide. From the cobblestone streets of Viejo San Juan to the oceanfront resorts that draw travelers from around the world, this island is more than just our home - it's the backdrop for unforgettable stories. Rooted in Puerto Rican authenticity, yet shaped by global strategy and cinematic craft, our work connects local businesses, brands and events to audiences everywhere.